HYBRID EVENT: You can participate in person at Bangkok, Thailand or Virtually from your home or work
Scholars Forum Listener Registration

International Conference on Services Marketing and Customer Experience (ICSMCE - 26)

28th - 29th September 2026 Bangkok, Thailand
Hybrid Access Invitation Support

Join researchers, academicians, professionals, and industry experts from around the world to exchange knowledge, engage in academic discussions, and advance solutions for a sustainable future.

Academic Participation Experience

Engage in high-quality sessions, gain insights from domain experts, and be part of meaningful academic discussions.

Official Invitation Letter Available

Registered listeners can request an official invitation letter after successful registration confirmation.

Benefits of Registering as Listener
Access to All Conference Sessions

Attend keynote, plenary and technical sessions across relevant tracks.

Networking Opportunities

Connect with global researchers, professionals and domain experts.

Certificate of Participation

Receive an official participation certificate after successful attendance.

Invitation Support

Request invitation letter support after confirmed registration.

Conference Materials

Access available abstracts, session resources and digital materials.

Expert Insights

Gain knowledge from leading speakers and field specialists.

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Standard Registration Closed
The deadline for Standard Participation has ended. Participants may continue with Virtual Registration to join the conference remotely.
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4 Terms & Condition
Conference Programme and Participation Policy:

The Organiser may create shared sessions for research themes spanning more than one discipline, enabling participants to exchange knowledge, build professional relationships, and identify new opportunities for academic cooperation.

Refund, Cancellation, Postponement, Travel and Transfer of Registration:
Refund Policy:

If the registrant is unable to attend and is not in a position to transfer his/her participation to another person or event, then the following refund arrangements apply: Keeping given advance payments towards Venue, Printing, Shipping, Hotels, and other overheads, we had to keep the Refund Policy as the following slabs:

1. Cancellations made before 60 days of the conference are eligible for a full refund, subject to a $100 cancellation charge.
2. Cancellations made within 60-30 days of the conference are eligible for a 50% payment refund.
3. Cancellations made within 30 days of the conference are not eligible for a refund.
4. Virtual Participation registrations are non-refundable.

(a) The above refund policies are applicable only if the registrant has not received the official invitation letter for participation in the event, If the client receives the conference invitation letter but cannot attend the conference, no refund will be provided.

(b) If the client cannot attend the conference for any personal reasons, the registration fee is not refundable. However, the fee will be considered as a credit to participate in any of our international conferences within one year from the date of registration.

(c) In the event of a visa denial, travel reasons, or natural calamities preventing attendance, the registration fee will not be refunded. However, the fee will be considered as a credit to participate in any of our international conferences within one year from the date of registration.

(d) Since this conference is hybrid, the organizer reserves the right to conduct it in any format, physical or virtual. Refunds will not be provided for format changes.

(e) For participants who register close to the conference date or after the standard registration deadline, The registration will be considered for virtual participation only, as the conference is in hybrid mode. However, you will be eligible to attend one more international conference based on your registration category.

Cancellation Policy:

If the organizer cancels this event for any reason, you will receive a credit for 100% of the registration fee paid. You may use this credit for another event which must occur within one year from the date of cancellation.

Postponement of Event:

If the organizer postpones an event for any reason and you are unable or unwilling to attend on rescheduled dates, you will receive a credit for 100% of the registration fee paid. You may use this credit for another event which must occur within one year from the date of postponement.

Travel and Accommodation Responsibilities:

a) The responsibility for making and managing travel arrangements, including flights, transportation, and accommodation, lies solely with the individual participant.

b) In the event of any changes to the conference format, cancellation, or venue adjustments, the organizers cannot assume responsibility for any costs incurred by participants for travel or accommodation.

Transfer of registration:

All fully paid registrations are transferable to other persons from the same organization if the registered person is unable to attend the event. Transfers must be made by the registered person in writing to [email protected]. Details must include the full name of the replacement person, their title, contact phone number, and email address. All other registration details will be assigned to the new person unless otherwise specified. Registration can be transferred from one conference to another conference of the same organizer if the registrant is unable to attend one of the conferences

However, Registration cannot be transferred if it is intimated within 14 days of the respective conference. The transferred registrations will not be eligible for Refund.

Visa Information:

The organizer will not directly contact embassies and consulates on behalf of visa applicants. All delegates or invitees should take responsibility for their visa and travel arrangements. Important note for failed visa applications: Visa issues cannot come under the consideration of the cancellation policy of the organizer, including the inability to obtain a visa.

N.B:

All cancellations or modifications of registration must be made in writing to [email protected]

I agree and accept the Terms and Conditions of the website https://scholarsforum.net/

Conference Session Tracks

Aligned with United Nations Sustainable Development Goals

Our conference tracks support global knowledge exchange, innovation, and sustainable development priorities across diverse disciplines.

SDG 8 SDG 9 SDG 12
01 Innovations in Services Marketing
This track explores cutting-edge strategies and methodologies in services marketing that drive customer engagement. Emphasis will be placed on innovative practices that enhance service delivery and customer satisfaction.
02 Customer Experience Management
This session focuses on the frameworks and tools for effectively managing customer experiences across various service touchpoints. Participants will discuss best practices for optimizing the customer journey to foster loyalty and retention.
03 Service Design and Quality
This track examines the principles of service design and its impact on service quality and customer satisfaction. Discussions will include methodologies for creating user-centered service experiences that meet evolving customer needs.
04 Relationship Marketing in Services
This session delves into the significance of relationship marketing in enhancing customer loyalty and long-term engagement. Scholars will present research on strategies that build and maintain strong customer relationships in service contexts.
05 Service Branding Strategies
This track investigates the role of branding in the service industry and its influence on customer perceptions and loyalty. Participants will analyze case studies that highlight effective branding strategies in various service sectors.
06 Metrics for Service Excellence
This session focuses on the development and application of metrics to evaluate service quality and customer satisfaction. Researchers will share insights on how to effectively measure and enhance service performance.
07 Digital Transformation in Services
This track explores the impact of digital technologies on service delivery and customer experience. Discussions will center on how organizations can leverage digital tools to innovate and improve service offerings.
08 Service Innovation and Differentiation
This session examines the role of innovation in creating differentiated service offerings that stand out in competitive markets. Participants will discuss frameworks for fostering a culture of innovation within service organizations.
09 Customer Journey Mapping
This track focuses on the methodologies for mapping customer journeys to identify pain points and opportunities for enhancement. Scholars will present research on the implications of journey mapping for improving service experiences.
10 Service Operations and Strategy
This session investigates the intersection of service operations and marketing strategy in driving organizational success. Participants will explore operational frameworks that align with marketing objectives to enhance service delivery.
11 Experience Innovation in Services
This track highlights the importance of experience innovation in developing services that resonate with customers. Discussions will include emerging trends and practices that redefine customer interactions in service environments.