HYBRID EVENT: You can participate in person at Sidi Bel Abbes, Algeria or Virtually from your home or work
Scholars Forum Listener Registration

International Conference on Advertising Effectiveness and Marketing (ICAEM - 26)

7th - 8th November 2026 Sidi Bel Abbes, Algeria
Hybrid Access Invitation Support

Join researchers, academicians, professionals, and industry experts from around the world to exchange knowledge, engage in academic discussions, and advance solutions for a sustainable future.

Academic Participation Experience

Engage in high-quality sessions, gain insights from domain experts, and be part of meaningful academic discussions.

Official Invitation Letter Available

Registered listeners can request an official invitation letter after successful registration confirmation.

Benefits of Registering as Listener
Access to All Conference Sessions

Attend keynote, plenary and technical sessions across relevant tracks.

Networking Opportunities

Connect with global researchers, professionals and domain experts.

Certificate of Participation

Receive an official participation certificate after successful attendance.

Invitation Support

Request invitation letter support after confirmed registration.

Conference Materials

Access available abstracts, session resources and digital materials.

Expert Insights

Gain knowledge from leading speakers and field specialists.

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4 Terms & Condition
Conference Programme and Participation Policy:

The Organiser may create shared sessions for research themes spanning more than one discipline, enabling participants to exchange knowledge, build professional relationships, and identify new opportunities for academic cooperation.

Refund, Cancellation, Postponement, Travel and Transfer of Registration:
Refund Policy:

If the registrant is unable to attend and is not in a position to transfer his/her participation to another person or event, then the following refund arrangements apply: Keeping given advance payments towards Venue, Printing, Shipping, Hotels, and other overheads, we had to keep the Refund Policy as the following slabs:

1. Cancellations made before 60 days of the conference are eligible for a full refund, subject to a $100 cancellation charge.
2. Cancellations made within 60-30 days of the conference are eligible for a 50% payment refund.
3. Cancellations made within 30 days of the conference are not eligible for a refund.
4. Virtual Participation registrations are non-refundable.

(a) The above refund policies are applicable only if the registrant has not received the official invitation letter for participation in the event, If the client receives the conference invitation letter but cannot attend the conference, no refund will be provided.

(b) If the client cannot attend the conference for any personal reasons, the registration fee is not refundable. However, the fee will be considered as a credit to participate in any of our international conferences within one year from the date of registration.

(c) In the event of a visa denial, travel reasons, or natural calamities preventing attendance, the registration fee will not be refunded. However, the fee will be considered as a credit to participate in any of our international conferences within one year from the date of registration.

(d) Since this conference is hybrid, the organizer reserves the right to conduct it in any format, physical or virtual. Refunds will not be provided for format changes.

(e) For participants who register close to the conference date or after the standard registration deadline, The registration will be considered for virtual participation only, as the conference is in hybrid mode. However, you will be eligible to attend one more international conference based on your registration category.

Cancellation Policy:

If the organizer cancels this event for any reason, you will receive a credit for 100% of the registration fee paid. You may use this credit for another event which must occur within one year from the date of cancellation.

Postponement of Event:

If the organizer postpones an event for any reason and you are unable or unwilling to attend on rescheduled dates, you will receive a credit for 100% of the registration fee paid. You may use this credit for another event which must occur within one year from the date of postponement.

Travel and Accommodation Responsibilities:

a) The responsibility for making and managing travel arrangements, including flights, transportation, and accommodation, lies solely with the individual participant.

b) In the event of any changes to the conference format, cancellation, or venue adjustments, the organizers cannot assume responsibility for any costs incurred by participants for travel or accommodation.

Transfer of registration:

All fully paid registrations are transferable to other persons from the same organization if the registered person is unable to attend the event. Transfers must be made by the registered person in writing to [email protected]. Details must include the full name of the replacement person, their title, contact phone number, and email address. All other registration details will be assigned to the new person unless otherwise specified. Registration can be transferred from one conference to another conference of the same organizer if the registrant is unable to attend one of the conferences

However, Registration cannot be transferred if it is intimated within 14 days of the respective conference. The transferred registrations will not be eligible for Refund.

Visa Information:

The organizer will not directly contact embassies and consulates on behalf of visa applicants. All delegates or invitees should take responsibility for their visa and travel arrangements. Important note for failed visa applications: Visa issues cannot come under the consideration of the cancellation policy of the organizer, including the inability to obtain a visa.

N.B:

All cancellations or modifications of registration must be made in writing to [email protected]

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Conference Session Tracks

Aligned with United Nations Sustainable Development Goals

Our conference tracks support global knowledge exchange, innovation, and sustainable development priorities across diverse disciplines.

SDG 8 SDG 9 SDG 10 SDG 11 SDG 12
01 Measuring Advertising Effectiveness
This track focuses on methodologies and metrics for assessing the effectiveness of advertising campaigns. Researchers are invited to present studies that explore innovative approaches to quantifying advertising impact on consumer behavior.
02 Audience Engagement and Advertising Response
This session examines the relationship between audience size, involvement, and their responses to advertisements. Papers that analyze factors influencing audience engagement and its effect on advertising success are encouraged.
03 Advertising Elasticity and Market Dynamics
This track investigates the concept of advertising elasticity and its implications for market behavior. Contributions that explore how changes in advertising expenditure affect consumer demand and brand performance are welcome.
04 Creative Testing and Campaign Development
This session highlights the significance of creative testing in the development of effective advertising campaigns. Researchers are invited to share insights on methodologies for evaluating creative concepts and their potential market impact.
05 Brand Recall and Recognition Strategies
This track delves into strategies for enhancing brand recall and recognition through effective advertising. Studies that explore cognitive processes and emotional responses related to brand memory are encouraged.
06 Campaign Effectiveness and Return on Investment
This session focuses on evaluating the effectiveness of advertising campaigns in terms of return on investment. Papers that provide empirical evidence and case studies on the financial impact of advertising strategies are sought.
07 Research on Advertising Weight and Frequency
This track examines the optimal weight and frequency of advertising in achieving desired consumer responses. Contributions that analyze the balance between exposure and consumer fatigue are welcome.
08 Potential Effectiveness of Advertisements
This session explores the theoretical and practical aspects of assessing the potential effectiveness of advertisements before their launch. Researchers are invited to present frameworks and models that predict advertising success.
09 Campaign Awareness and Consumer Opinions
This track investigates the relationship between campaign awareness and consumer opinions about brands. Studies that analyze how awareness influences perceptions and attitudes towards advertising are encouraged.
10 Impact of Advertising on Consumer Behavior
This session focuses on the broader impact of advertising on consumer behavior and decision-making processes. Papers that explore psychological and sociocultural factors influencing consumer responses to advertising are welcome.
11 Innovations in Advertising Measurement
This track highlights recent innovations in the measurement of advertising effectiveness. Researchers are invited to discuss new tools, technologies, and methodologies that enhance the understanding of advertising impact.