HYBRID EVENT: You can participate in person at Macapa, Brazil or Virtually from your home or work

Tentative Program

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Conference Programme

Tentative Conference Agenda

Explore the proposed two-day programme developed around the conference Session Tracks and aligned United Nations Sustainable Development Goals.

Conference Format Hybrid Conference In-person and virtual participation
Programme 2 Days 23–24 October 2026
Academic Scope 11 Tracks Conference Session Tracks
Research Scope 20 Areas Call for Papers themes
SDG Alignment 7 SDGs SDGs 3, 4, 5, 8, 9, 10 and 16
Tentative Agenda & Timings

Session timings, sequence, track grouping and allocations are tentative and subject to change. Final timings will be confirmed closer to the conference. All timings follow the local time of the conference location.

Day 01

Opening, Keynote & Technical Sessions

23 OCT 2026 HYBRID
  1. 09:00 AM 09:30 AM

    Registration, Welcome Kit Collection & Virtual Check-in

    Participant arrival, credential verification and virtual lobby access.

    HYBRID
  2. 09:30 AM 09:45 AM

    Networking Tea & Digital Welcome

    Informal networking for on-site and virtual participants.

    HYBRID
  3. 09:45 AM 10:30 AM

    Welcome Address, Opening Plenary & Keynote Presentation I

    Opening of the conference and introduction to its research focus.

    PLENARY
  4. 10:30 AM 12:30 PM

    Concurrent Technical Session I

    3 TRACKS
    Track 01
    Innovations in Perinatal and Reproductive Health Marketing
    34
    Track Overview

    This track explores innovative marketing strategies tailored to perinatal and reproductive health services. It aims to highlight successful campaigns that effectively engage expectant mothers and healthcare providers.

    Track 02
    Maternal and Child Health: Trends and Challenges
    35
    Track Overview

    This session focuses on the current trends and challenges in maternal and child health. Discussions will include the impact of healthcare policies and marketing strategies on improving health outcomes for mothers and children.

    Track 03
    Addressing Violence Against Women in Healthcare Marketing
    516
    Track Overview

    This track examines the role of healthcare marketing in addressing and raising awareness about violence against women. It will analyze effective communication strategies that promote support services and resources.

  5. 12:30 PM 01:30 PM

    Lunch & Networking Break

    Refreshment interval and networking opportunity.

    BREAK
  6. 01:30 PM 03:30 PM

    Concurrent Technical Session II

    3 TRACKS
    Track 04
    Autoimmune Diseases in Women: Marketing and Awareness
    310
    Track Overview

    This session delves into the marketing approaches for raising awareness about autoimmune diseases that predominantly affect women. It will focus on the importance of targeted messaging and community engagement.

    Track 05
    The Role of Healthcare Engineering in Industry Advancement
    93
    Track Overview

    This track investigates the intersection of healthcare engineering and marketing within the healthcare industry. It will explore how technological innovations can enhance service delivery and patient engagement.

    Track 06
    Healthcare Education: Strategies for Effective Marketing
    43
    Track Overview

    This session addresses the marketing strategies employed in healthcare education initiatives. It aims to identify best practices for promoting educational programs that enhance healthcare professional competencies.

  7. 03:30 PM 04:00 PM

    Interactive Q&A, Day 1 Summary & Group Photo

    Closing interaction and key takeaways from the first day.

    CLOSING
View Day 02 Schedule →
Day 02

Keynote, Technical Sessions & Awards

24 OCT 2026 HYBRID
  1. 09:00 AM 09:15 AM

    Participant Check-in & Day 2 Welcome

    On-site attendance confirmation and virtual lobby access.

    HYBRID
  2. 09:15 AM 10:00 AM

    Keynote Presentation II

    Expert address on the future of the conference research domain.

    PLENARY
  3. 10:00 AM 12:00 PM

    Concurrent Technical Session III

    3 TRACKS
    Track 07
    Healthcare Compliance: Legal Perspectives and Marketing Implications
    163
    Track Overview

    This track focuses on the legal aspects of healthcare compliance and its implications for marketing strategies. Discussions will include how compliance affects promotional activities and consumer trust.

    Track 08
    Healthcare Disparities: Marketing Solutions for Equity
    103
    Track Overview

    This session explores marketing solutions aimed at addressing healthcare disparities among different populations. It will highlight successful initiatives that promote equitable access to healthcare services.

    Track 09
    Healthcare Outsourcing: Market Trends and Strategic Marketing
    89
    Track Overview

    This track examines the trends in healthcare outsourcing and its impact on marketing strategies. It will discuss how organizations can effectively market outsourced services to enhance operational efficiency.

  4. 12:00 PM 01:00 PM

    Lunch & Networking Break

    Refreshment interval and professional networking.

    BREAK
  5. 01:00 PM 03:00 PM

    Concurrent Technical Session IV

    2 TRACKS
    Track 10
    Healthcare Reforms: Marketing Challenges and Opportunities
    316
    Track Overview

    This session focuses on the marketing challenges and opportunities presented by ongoing healthcare reforms. It will analyze how reforms influence consumer behavior and marketing strategies.

    Track 11
    Healthcare Products and Market Analysis: A Comprehensive Approach
    93
    Track Overview

    This track provides a comprehensive analysis of healthcare products and their market dynamics. It will explore effective marketing strategies that align with consumer needs and industry trends.

  6. 03:00 PM 03:30 PM

    Publications, Best Paper & Best Presentation Awards

    Publication guidance and recognition of outstanding research contributions.

    AWARDS
  7. 03:30 PM 04:00 PM

    Valedictory Session, Closing Remarks & Group Photo

    Conference summary, acknowledgements and formal conclusion.

    CLOSING
← Back to Day 01 Schedule
Aligned SDGs
3 Good Health and Well-being 4 Quality Education 5 Gender Equality 8 Decent Work and Economic Growth 9 Industry, Innovation and Infrastructure 10 Reduced Inequalities 16 Peace, Justice and Strong Institutions

Be Part of ICHIHM-26

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