HYBRID EVENT: You can participate in person at Huancayo, Peru or Virtually from your home or work

Tentative Program

  • Home
  • Tentative Program
Conference Programme

Tentative Conference Agenda

Explore the proposed two-day programme developed around the conference Session Tracks and aligned United Nations Sustainable Development Goals.

Conference Format Hybrid Conference In-person and virtual participation
Programme 2 Days 19–20 January 2027
Academic Scope 11 Tracks Conference Session Tracks
Research Scope 20 Areas Call for Papers themes
SDG Alignment 4 SDGs SDGs 8, 9, 12 and 16
Tentative Agenda & Timings

Session timings, sequence, track grouping and allocations are tentative and subject to change. Final timings will be confirmed closer to the conference. All timings follow the local time of the conference location.

Day 01

Opening, Keynote & Technical Sessions

19 JAN 2027 HYBRID
  1. 09:00 AM 09:30 AM

    Registration, Welcome Kit Collection & Virtual Check-in

    Participant arrival, credential verification and virtual lobby access.

    HYBRID
  2. 09:30 AM 09:45 AM

    Networking Tea & Digital Welcome

    Informal networking for on-site and virtual participants.

    HYBRID
  3. 09:45 AM 10:30 AM

    Welcome Address, Opening Plenary & Keynote Presentation I

    Opening of the conference and introduction to its research focus.

    PLENARY
  4. 10:30 AM 12:30 PM

    Concurrent Technical Session I

    3 TRACKS
    Track 01
    Innovative Database Marketing Techniques
    89
    Track Overview

    This track focuses on the latest advancements in database marketing techniques and models. Participants will explore innovative strategies that enhance customer engagement and retention.

    Track 02
    Statistical Modeling in Marketing Decision-Making
    912
    Track Overview

    This session delves into the application of statistical modeling and analysis for informed marketing decision-making. Attendees will learn how to leverage data-driven insights to optimize marketing strategies.

    Track 03
    Marketing Analytics and Information Science
    912
    Track Overview

    This track examines the intersection of marketing analytics and information science. Discussions will highlight the importance of data management in deriving actionable marketing insights.

  5. 12:30 PM 01:30 PM

    Lunch & Networking Break

    Refreshment interval and networking opportunity.

    BREAK
  6. 01:30 PM 03:30 PM

    Concurrent Technical Session II

    3 TRACKS
    Track 04
    Customer Strategy Management in the Digital Age
    89
    Track Overview

    This session addresses the evolving landscape of customer strategy management in a data-driven environment. Experts will share best practices for aligning customer strategies with business objectives.

    Track 05
    Multichannel Customer Management Strategies
    812
    Track Overview

    This track focuses on effective multichannel customer management strategies. Participants will explore how to integrate various channels to enhance customer experience and loyalty.

    Track 06
    Social Media's Impact on Database Marketing
    912
    Track Overview

    This session investigates the role of social media in shaping database marketing practices. Attendees will discuss strategies for utilizing social media data to inform marketing decisions.

  7. 03:30 PM 04:00 PM

    Interactive Q&A, Day 1 Summary & Group Photo

    Closing interaction and key takeaways from the first day.

    CLOSING
View Day 02 Schedule →
Day 02

Keynote, Technical Sessions & Awards

20 JAN 2027 HYBRID
  1. 09:00 AM 09:15 AM

    Participant Check-in & Day 2 Welcome

    On-site attendance confirmation and virtual lobby access.

    HYBRID
  2. 09:15 AM 10:00 AM

    Keynote Presentation II

    Expert address on the future of the conference research domain.

    PLENARY
  3. 10:00 AM 12:00 PM

    Concurrent Technical Session III

    3 TRACKS
    Track 07
    Customer Privacy and Ethical Data Use
    16
    Track Overview

    This track addresses the critical issues surrounding customer privacy in database marketing. Discussions will focus on ethical data use and compliance with privacy regulations.

    Track 08
    Maximizing Customer Lifetime Value
    812
    Track Overview

    This session explores methodologies for maximizing customer lifetime value through data-driven marketing strategies. Participants will learn how to identify and nurture high-value customer segments.

    Track 09
    Data Sources and Management Techniques
    912
    Track Overview

    This track highlights the importance of diverse data sources and effective data management techniques. Experts will share insights on optimizing data collection and storage for marketing purposes.

  4. 12:00 PM 01:00 PM

    Lunch & Networking Break

    Refreshment interval and professional networking.

    BREAK
  5. 01:00 PM 03:00 PM

    Concurrent Technical Session IV

    2 TRACKS
    Track 10
    Predictive Modeling in Marketing Analytics
    912
    Track Overview

    This session focuses on the predictive modeling process and its applications in marketing analytics. Attendees will gain insights into statistical issues and best practices in predictive modeling.

    Track 11
    Advanced Techniques in Market Basket Analysis
    912
    Track Overview

    This track explores advanced techniques in market basket analysis and their implications for marketing strategies. Participants will discuss collaborative filtering and other innovative approaches to enhance customer targeting.

  6. 03:00 PM 03:30 PM

    Publications, Best Paper & Best Presentation Awards

    Publication guidance and recognition of outstanding research contributions.

    AWARDS
  7. 03:30 PM 04:00 PM

    Valedictory Session, Closing Remarks & Group Photo

    Conference summary, acknowledgements and formal conclusion.

    CLOSING
← Back to Day 01 Schedule
Aligned SDGs
8 Decent Work and Economic Growth 9 Industry, Innovation and Infrastructure 12 Responsible Consumption and Production 16 Peace, Justice and Strong Institutions

Be Part of ICDMDDM-27

Submit your research or complete your conference registration.

Submit Abstract / Paper Complete Registration