HYBRID EVENT: You can participate in person at Bristol, UK or Virtually from your home or work

Tentative Program

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Conference Programme

Tentative Conference Agenda

Explore the proposed two-day programme developed around the conference Session Tracks and aligned United Nations Sustainable Development Goals.

Conference Format Hybrid Conference In-person and virtual participation
Programme 2 Days 2–3 March 2027
Academic Scope 11 Tracks Conference Session Tracks
Research Scope 20 Areas Call for Papers themes
SDG Alignment 5 SDGs SDGs 8, 9, 12, 16 and 17
Tentative Agenda & Timings

Session timings, sequence, track grouping and allocations are tentative and subject to change. Final timings will be confirmed closer to the conference. All timings follow the local time of the conference location.

Day 01

Opening, Keynote & Technical Sessions

2 MAR 2027 HYBRID
  1. 09:00 AM 09:30 AM

    Registration, Welcome Kit Collection & Virtual Check-in

    Participant arrival, credential verification and virtual lobby access.

    HYBRID
  2. 09:30 AM 09:45 AM

    Networking Tea & Digital Welcome

    Informal networking for on-site and virtual participants.

    HYBRID
  3. 09:45 AM 10:30 AM

    Welcome Address, Opening Plenary & Keynote Presentation I

    Opening of the conference and introduction to its research focus.

    PLENARY
  4. 10:30 AM 12:30 PM

    Concurrent Technical Session I

    3 TRACKS
    Track 01
    Innovative Data Mining Techniques in Marketing
    89
    Track Overview

    This track explores cutting-edge data mining methodologies that enhance marketing strategies. Participants will discuss how these techniques can uncover hidden patterns and insights within large datasets.

    Track 02
    Predictive Analytics for Consumer Behavior
    812
    Track Overview

    This session focuses on the application of predictive analytics to forecast consumer behavior and trends. Researchers will present models that help businesses anticipate customer needs and preferences.

    Track 03
    Business Intelligence in Marketing Decision-Making
    912
    Track Overview

    This track examines the role of business intelligence tools in shaping marketing strategies. Discussions will center on how data-driven insights can lead to more informed decision-making processes.

  5. 12:30 PM 01:30 PM

    Lunch & Networking Break

    Refreshment interval and networking opportunity.

    BREAK
  6. 01:30 PM 03:30 PM

    Concurrent Technical Session II

    3 TRACKS
    Track 04
    Customer Segmentation Strategies Using Big Data
    812
    Track Overview

    This session delves into advanced customer segmentation techniques powered by big data analytics. Presenters will share case studies demonstrating the effectiveness of tailored marketing approaches.

    Track 05
    Optimizing Marketing Campaigns with Data Analytics
    89
    Track Overview

    This track focuses on the optimization of marketing campaigns through data analytics. Participants will explore methodologies for measuring campaign effectiveness and enhancing return on investment.

    Track 06
    Real-Time Analytics in Marketing Operations
    912
    Track Overview

    This session addresses the implementation of real-time analytics in marketing operations. Attendees will learn how immediate data insights can drive agile marketing strategies.

  7. 03:30 PM 04:00 PM

    Interactive Q&A, Day 1 Summary & Group Photo

    Closing interaction and key takeaways from the first day.

    CLOSING
View Day 02 Schedule →
Day 02

Keynote, Technical Sessions & Awards

3 MAR 2027 HYBRID
  1. 09:00 AM 09:15 AM

    Participant Check-in & Day 2 Welcome

    On-site attendance confirmation and virtual lobby access.

    HYBRID
  2. 09:15 AM 10:00 AM

    Keynote Presentation II

    Expert address on the future of the conference research domain.

    PLENARY
  3. 10:00 AM 12:00 PM

    Concurrent Technical Session III

    3 TRACKS
    Track 07
    Market Forecasting Techniques and Applications
    89
    Track Overview

    This track investigates various market forecasting techniques and their practical applications in business. Researchers will present findings on how accurate forecasting can influence strategic planning.

    Track 08
    Behavioral Analysis for Enhanced Customer Engagement
    812
    Track Overview

    This session explores the use of behavioral analysis to improve customer engagement strategies. Participants will discuss methods for leveraging behavioral data to create personalized marketing experiences.

    Track 09
    Data-Driven Strategies for Business Growth
    89
    Track Overview

    This track highlights the importance of data-driven strategies in fostering business growth. Presenters will share insights on how analytics can identify growth opportunities and optimize performance.

  4. 12:00 PM 01:00 PM

    Lunch & Networking Break

    Refreshment interval and professional networking.

    BREAK
  5. 01:00 PM 03:00 PM

    Concurrent Technical Session IV

    2 TRACKS
    Track 10
    Analytics Platforms: Tools for Marketing Success
    912
    Track Overview

    This session focuses on the various analytics platforms available to marketers today. Discussions will cover the features and benefits of these tools in enhancing marketing effectiveness.

    Track 11
    Challenges and Ethical Considerations in Big Data Marketing
    1617
    Track Overview

    This track addresses the challenges and ethical considerations associated with big data in marketing. Participants will engage in discussions about privacy, data security, and responsible data usage.

  6. 03:00 PM 03:30 PM

    Publications, Best Paper & Best Presentation Awards

    Publication guidance and recognition of outstanding research contributions.

    AWARDS
  7. 03:30 PM 04:00 PM

    Valedictory Session, Closing Remarks & Group Photo

    Conference summary, acknowledgements and formal conclusion.

    CLOSING
← Back to Day 01 Schedule
Aligned SDGs
8 Decent Work and Economic Growth 9 Industry, Innovation and Infrastructure 12 Responsible Consumption and Production 16 Peace, Justice and Strong Institutions 17 Partnerships for the Goals

Be Part of ICBDAMS-27

Submit your research or complete your conference registration.

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