HYBRID EVENT: You can participate in person at Madrid, Spain or Virtually from your home or work

Tentative Program

Conference Programme

Tentative Conference Agenda

Explore the proposed two-day programme developed around the conference Session Tracks and aligned United Nations Sustainable Development Goals.

Conference Format Hybrid Conference In-person and virtual participation
Programme 2 Days 9–10 June 2027
Academic Scope 11 Tracks Conference Session Tracks
Research Scope 20 Areas Call for Papers themes
SDG Alignment 4 SDGs SDGs 8, 9, 11 and 12
Tentative Agenda & Timings

Session timings, sequence, track grouping and allocations are tentative and subject to change. Final timings will be confirmed closer to the conference. All timings follow the local time of the conference location.

Day 01

Opening, Keynote & Technical Sessions

9 JUN 2027 HYBRID
  1. 09:00 AM 09:30 AM

    Registration, Welcome Kit Collection & Virtual Check-in

    Participant arrival, credential verification and virtual lobby access.

    HYBRID
  2. 09:30 AM 09:45 AM

    Networking Tea & Digital Welcome

    Informal networking for on-site and virtual participants.

    HYBRID
  3. 09:45 AM 10:30 AM

    Welcome Address, Opening Plenary & Keynote Presentation I

    Opening of the conference and introduction to its research focus.

    PLENARY
  4. 10:30 AM 12:30 PM

    Concurrent Technical Session I

    3 TRACKS
    Track 01
    Innovative Personalization Strategies in E-Commerce
    912
    Track Overview

    This track explores cutting-edge personalization techniques that enhance user experiences in online shopping. It aims to discuss the integration of AI and machine learning in developing tailored recommendations for consumers.

    Track 02
    Consumer Behavior Analytics in Digital Markets
    812
    Track Overview

    This session focuses on understanding consumer behavior through data analytics in the e-commerce landscape. It will examine how insights into shopping patterns can inform marketing strategies and improve customer engagement.

    Track 03
    Omnichannel Retailing: Strategies and Challenges
    911
    Track Overview

    This track addresses the complexities of omnichannel retailing and its impact on consumer experience. Discussions will center around the integration of online and offline channels to create a seamless shopping journey.

  5. 12:30 PM 01:30 PM

    Lunch & Networking Break

    Refreshment interval and networking opportunity.

    BREAK
  6. 01:30 PM 03:30 PM

    Concurrent Technical Session II

    3 TRACKS
    Track 04
    Predictive Analytics for Enhanced Customer Retention
    812
    Track Overview

    This session delves into the role of predictive analytics in identifying customer retention strategies. It will highlight methodologies for forecasting consumer behavior and improving brand loyalty.

    Track 05
    Machine Learning Applications in E-Commerce
    912
    Track Overview

    This track focuses on the application of machine learning algorithms to optimize e-commerce operations. It will cover topics such as recommendation systems, inventory management, and customer segmentation.

    Track 06
    Mobile Commerce Trends and User Engagement
    912
    Track Overview

    This session examines the rise of mobile commerce and its implications for user engagement strategies. It will explore how mobile technologies are reshaping consumer interactions and purchasing behaviors.

  7. 03:30 PM 04:00 PM

    Interactive Q&A, Day 1 Summary & Group Photo

    Closing interaction and key takeaways from the first day.

    CLOSING
Day 02

Keynote, Technical Sessions & Awards

10 JUN 2027 HYBRID
  1. 09:00 AM 09:15 AM

    Participant Check-in & Day 2 Welcome

    On-site attendance confirmation and virtual lobby access.

    HYBRID
  2. 09:15 AM 10:00 AM

    Keynote Presentation II

    Expert address on the future of the conference research domain.

    PLENARY
  3. 10:00 AM 12:00 PM

    Concurrent Technical Session III

    3 TRACKS
    Track 07
    Behavioral Insights for Effective Marketing Strategies
    812
    Track Overview

    This track investigates how behavioral insights can inform and enhance marketing strategies in e-commerce. Participants will discuss the application of psychological principles to drive consumer engagement and conversion.

    Track 08
    Digital Transformation in E-Commerce
    912
    Track Overview

    This session addresses the ongoing digital transformation within the e-commerce sector. It will explore the challenges and opportunities presented by emerging technologies and their impact on business models.

    Track 09
    Brand Loyalty in the Age of Personalization
    812
    Track Overview

    This track focuses on the evolving dynamics of brand loyalty in a highly personalized e-commerce environment. Discussions will center on strategies that foster long-term relationships with consumers.

  4. 12:00 PM 01:00 PM

    Lunch & Networking Break

    Refreshment interval and professional networking.

    BREAK
  5. 01:00 PM 03:00 PM

    Concurrent Technical Session IV

    2 TRACKS
    Track 10
    Trend Analysis in E-Commerce Consumer Preferences
    912
    Track Overview

    This session aims to analyze current trends in consumer preferences within the e-commerce space. It will provide insights into how these trends shape product offerings and marketing approaches.

    Track 11
    Emerging Technologies and Their Impact on E-Commerce
    912
    Track Overview

    This track explores the influence of emerging technologies such as blockchain, AR/VR, and IoT on the e-commerce landscape. Participants will discuss innovative applications that enhance customer experiences and operational efficiencies.

  6. 03:00 PM 03:30 PM

    Publications, Best Paper & Best Presentation Awards

    Publication guidance and recognition of outstanding research contributions.

    AWARDS
  7. 03:30 PM 04:00 PM

    Valedictory Session, Closing Remarks & Group Photo

    Conference summary, acknowledgements and formal conclusion.

    CLOSING
Aligned SDGs
8 Decent Work and Economic Growth 9 Industry, Innovation and Infrastructure 11 Sustainable Cities and Communities 12 Responsible Consumption and Production

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